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Apple Music UI. What the fuss?

In a recent interview with the Guardian, iTunes VP Oliver Schusser faced questions about Apple Music’s ‘unintuitive interfaces’. His reply may as well have been delivered by an Apple PR response robot:

“The product is always our priority, and we are getting a lot of feedback. Remember, this was a very big launch in 110 markets instantly, so we get a ton of feedback. We’re obviously trying to make it better every day.”

Roughly translated?

“I’ve been asked this a million times. Go away. Oh, you’re still here? Ok – we’re working on all sorts of shit at the moment for Apple Music and it’s going to get better. Shut up.”

I’m sure Apple are indeed working hard on their fledgling streaming music service and its associated apps, but I do wonder what the fuss is about when it comes to the UI.

Want to hear something mad? I quite like it. I’m one of those odd people who enjoys being presented with a user interface which requires a bit of experimentation and hunting to work out how everything fits together. And I think they’re pretty close with Apple Music.

That said, there are a few irritants, and here’s my list:

  1. You can only access the A-Z shortcuts on the Album and Artist lists after you start scrolling.
  2. Sometimes, you select an artist or album and you’re taken to a blank page.
  3. On the playback screen, I occasionally forget which control to press in order to interact with the track I’m listening to.
  4. I don’t understand why the playlists reside in the ‘New’ section.

That’s it.

I ain’t loosin’ no sleep on this one.

But, then, I’m one of the three people who thinks iTunes is ‘alright, actually’…


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